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Saturday, July 4, 2009

RIAA to Crack Down on Performance Enhancers

In an effort to save the floundering music industry, the Recording Industry Association of America (RIAA) has decided to crackdown on any performance enhancing technologies and to fine and suspend any musicians caught using enhancers like Pro Tools, Auto Tune and Talk Box. The RIAA issued its warning on Tuesday after a meeting between RIAA head Mitch Bainwol and members of the House of Representatives. Although any musicians previously found using these technologies will not be punished, any new songs or albums that feature any of these technologies will result in a 100,000 dollar fine for a first offense and up to two years in jail for a second. A third strike will result in said artist being blacklisted from ever recording in the United States. The RIAA will conduct random testings of all songs being recorded starting July 8th.

Many believe the RIAA has begun to crackdown because of slumping music sales across the industry. Fans have begun to grow tired of the constant use of performance enhancers across all genres. It is even believed that almost 50% of all musicians are now using Auto Tune in their recordings. In a survey test taken in 2003, 76% of all songs tested positive for Pro Tools.

Even stars like Kanye West have fallen under the microscope. West became the highest profile musician to test positive after he was discovered using Auto Tune on his 2008 album 808's and Heartbreak. Although he tested positive, under the old agreement he was not subject to any fines or suspension. Other stars suspected of using include Akon, Peter Frampton and Moby. The RIAA hopes that these regulations will once again even the music field and entice previously jaded music fans back to the stores.

1 comment:

Claire O'Hanlon said...

we should go back to publishing in pamphlet form.